Analysis of LOGOS:
This logo is promoting a restaurant, and can be seen to be quite a posh, sophisticated and professional logo. Visual elements for this logo include negative space, letter mark & an animal mark, as the swan is the focus but also creates an (&) sign due to negative space. It's typography is quite fine and feminine, therefore very fancy, however the swan is the main focus of the logo. This logo adapts a typographic and pictorial style, combining two clever elements to appeal to the audience's senses. Due to the contrasting colour scheme and the focus colour orange, a sophisticated style is created which appeals to a Socio-Economic Status audience. Overall, this logo is very successful in attracting the target audience as it is generally aesthetically pleasing and creates a minimalistic, visual hierarchy.
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This is a very clever design, which promotes a cafe. It adapts a pictorial style, yet also typographic as the words blueberry cafe are in the shape of a blueberry itself, which attracts a youthful audience and creates a positive connotation as it is a very minimalistic, yet clever logo. The colour scheme is that of a blueberry's, therefore very bright and has bubbly, large, feminine typography which again targets a 'care-free' and simple audience. This is most likely a letter mark, as the blueberry itself is made of words. Overall, this is a sweet and simple logo and is aesthetically pleasing as it follows the rule of three and doesn't have two many busy elements, drawing the eye to simply convey it's purpose: come to the blueberry cafe.
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This logo is promoting a coffee house, and is apparent through a variety of visual elements. The colour scheme is an example as coffee beans are brown, just like the background in this logo which contrasts greatly against the creamy white text, already creating a cozy and relaxing connotation that comes along with coffee houses. This logo adapts a typographic style as the logo consists of the cafe's name; moka, with a little symbol above of steam, such as the steam you get from hot coffee, therefore only uses a letter mark. The font itself is almost relaxing, as it is slanting and curving, therefore creating the connotation of unwinding and laxness, whereas a bold font would indicate power or clarity. Overall, this logo is quite humbling and completes its purpose, however could be more creatively innovative.
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