which THREE LOGOS HAVE YOU CHOSEN AND WHY? DESCRIBE.
The three following designs below have been chosen for my refinements for a variety of reasons.
I have chosen this design as one of my refinements as it's quite sophisticated yet sweet & simple at the same time, and is also a bit clever with connotations of a chefs hat, but instead is in the shape of a 'crown' with utensils. It attracts the intended target audience which is sophisticated, modern, and perfectionistic people, and this logo reflects that in my opinion. The typography is also quite fancy and adds a sweet, yet beautiful & royal touch to the logo without being too bearing. The only thing which I would consider about adding would be the lines protruding from the circle as they might be a little too much and create too much juxtaposition between the elements which results in an offset between the visual hierarchy.
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I chose this design for one of my three because it is the most simple, yet sweet of the three. It is not necessarily minimalistic but has a certain cute vibe to it, yet still attracts people who are appreciators of excellence, beauty and wealth and will be attracted this logo. I also thought is was a bit clever to include a bite mark in the shape of a love heart to emphasize and highlight the business' name, which is love burger, therefore it promotes certain, positive, lovely vibes which will attract a certain target audience. By having that mark in the burger instead of just a normal regular burger, it also catches the audiences eye and can become easily identifiable so there doesn't need to be the whole logo including typography and everything and the main pictorial design of the burger and love heart can be marketed in a variety of ways and incorporated into the business in many different ways.
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I chose this design as one of my three as it is the most sophisticated out of the three, and features a simple pictorial design with fancy typography to really emphasise the purpose of this logo to promote the swan café, and therefore features a swan. It is very simple, and therefore minimalistic and is quite aesthetically pleasing and certainly attracts the intended target audience as it is aiming towards a more wealthier group of people with the fancy calligraphy for the typography and an elegant pictorial design of the swan which has certain empowering and regal connotations along with using a swan for the logo's 'mascot.'
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