Judging from the above logos, I want my own logo design to be very minimalistic, with a simple pictorial design and quite intricate typography, appearing it to look professional, however I would like to make the actual design quite decorative with a dark colour scheme, as I am targeting a higher-end target audience, and the following colours are exude connotations such as royalty, broodiness, elegance and power. Therefore, this will catch a particular audiences's eye, with maroon being an accent colour to bring some colour into the logo, creating a balance and therefore visual interest. They have quite a few common visual features such as a similar colour scheme (a monochromatic pictorial minimalistic design & a heavily detailed background colour and a juxtaposing accent colour to ensure there is balance. Overall, I have chosen the Swan & Mallard restaurant logo to refer back to for my personal logo design as it targets a higher-end audience and uses a clever, minimalistic pictorial design.
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